Motion / Graphic Designer
Multimedia Hobbyist 
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 PROJECT INDEX

  ‘Sleeper Hits’ Campaign
  Collection: Recontextualized
  Volkswagen Tauschen UI
  Elida Typeface
  Poster Parallels
  Semiotics of Type + Image
  Visual Design
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ABOUT

‘Sleeper Hits’ Campaign




Branding, Art Direction

Visual Design, Adaptation
 Detroit Tigers themed brand refresh aiming to promote the late bloomers of baseball. This was a three way effort between myself and my co-designers Reese Maura and Quang Dao, with each of us taking up a different aspect of the brand.

As with all design projects, research was done on the brand and informed our final result. Our group discovered how underrepresented ‘late blooming’ athletes are within the sport. Using language to express that age doesn’t dictate skill but experience.

Our group decided to divide and design, this ensured our processes were to the best of our ability. Quang tackled the motion animation, Reese went for the social media posts, and that left me with the super graphics/imagery. 

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