Elida Typeface

Typography

‘Elida’ was conceptualized to be a bold, geometric typeface of pre-Hispanic architecture. The jagged lines of traditional calligraphy found in market signs, and the playful, almost flowing curves of handmade art. 


A typeface that feels both ancient and contemporary, a blend of the monumental and the intimate. My main inspiration stems from Northern Mexico, where shopping districts are abundant with signage screaming for attention. Another aspect I drew inspiration from was western display typefaces with the distinct serifs.

I named the typeface after my Mom, a hardworking mother of three children and a reminder to push myself to be a better person. She introduced me to many aspects of our family’s cultural heritage.