Motion / Graphic Designer
Multimedia Hobbyist 
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 PROJECT INDEX

  ‘Sleeper Hits’ Campaign
  Collection: Recontextualized
  Volkswagen Tauschen UI
  Elida Typeface
  Poster Parallels
  Semiotics of Type + Image
  Visual Design
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ABOUT

Elida Typeface



Visual Identity

Type Design, Visual System
 I'm studying the bold, geometric forms of pre-Hispanic architecture, the fluid lines of traditional calligraphy found in market signs, and the playful, almost whimsical curves of handmade art. 

I want a typeface that feels both ancient and contemporary, a blend of the monumental and the intimate. My main inspiration stems from Northern Mexico, where shopping districts are abundant with signage screaming for attention. Another aspect I drew inspiration from were Western Display typefaces with the distinct serifs.

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