Volkswagen UI

Sponsored Project
UI / UX
Group

Student teams will collaborate to develop a holistic vehicle concept addressing current and future demands of mobility while reflecting user needs and lifestyles. Students should seek to take advantage of current and future technologies in order to enhance mobility experience and simplify production.

Interior Designer - Frank Park
Exterior Designer - Dave Ng






Interface Insight
The user interaction was structured around the steering wheel’s unique dial controls, reinforcing the modular aspect of design. Our guiding light was the idea, “everyone has their favorite seat” and how you feel a sense of comfort dependent on where you sit. From the right arm rest to the barstool next to the wall, each seat has a place and a context.

Throughout the design stage, we referenced various video game controllers and the recent innovations the industry has been making towards accessibility. Our expectations were to create a similar navigation system to the iPod but we later pivoted towards a passenger focus. I personally reflected on my own experiences being in the passenger seat with my mom on errand runs, switching radio stations and making grocery trips.



Photo taken during presentation
UI Passenger Mockup
Vehicle Side Profile Icon