Sleeper Hits
Campaign
Visual Identity
Group
Detroit Tigers themed brand refresh aiming to promote the late bloomers of baseball.
This was a three way effort between myself and my co-designers Reese Mallon and Quang Dao, with each of us taking up a different aspect of the brand.
Opening Pitch
As with all design projects, research was done on the brand and informed our final result. Our group discovered how underrepresented ‘late blooming’ athletes are within the sport. Using language to express that age doesn’t dictate skill but experience.
Quang tackled the motion animation, Reese went for the social media posts, and that left me with the super graphics/imagery.
Our group decided to divide and design, this ensured our processes were to the best of our ability.
Swing-Batter-Batter
The visual approach created a stark contrast between a rough, natural background and the smooth, nostalgic shapes used for the various graphics. The pre-established aesthetic for the Tigers was a major source of inspiration, not straying too far from the source material.